Divide pasta evenly among 4 bowls, and garnish with chives and vegan Parmesan, if using.. Save.(Keep screen awake).

According to NielsenIQ, 59% of U.S. consumers say they trust store-brand products, especially when those products carry the endorsement of a retailer they already trust.Private label food is no longer just a value play.

As food prices remain high and shoppers reconsider their loyalty, many store brands have evolved from price-conscious alternatives into destination drivers — securing a spot on the list, not just as a backup, but as the reason people show up..The private labels shoppers actually love.It’s not just about saving money — some store brands are now outperforming national names in terms of trust, satisfaction, and even flavor.

According to a 2025 report from.and NielsenIQ, shoppers have clear favorites when it comes to private label brands, particularly in the shelf-stable and frozen categories..

Among the most-loved:.

Good & Gather (Target).Originally appeared: December 2013.(Keep screen awake).

seedless cucumber.), peeled and thinly sliced.

(6- to 8-ounce).Put the cucumber, daikon and garlic in a heatproof bowl.